The 4 marks of a strong, purpose-driven brand.
An audacious, well-defined and publicly-stated vision (or goal) that inspires people to join your cause.
All issues worth solving are complex, but great brands make it simple for people to take action.
Great brands lead with positivity, hope and inspiration, making the act of giving fun!
Lasting brands have well-defined values and the courage to stay true to them no matter what.